You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . More than 458 million viewers watched eSports in 2019. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. You need at least a Starter Account to use this feature. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. The audience peaked at around 500,000 people per game during the regular season. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. . Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample A world record for the highest concurrent viewership of a live stream of all time. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. Results are specific to the Fluent audience and not reflective of the general U.S. population. We also use your market data in our Strategic Business Process to support our business decisions. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. 9. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. liability for the information given being complete or correct. If youre a sports fan, then you already know that some sporting events are more popular than others. The sports media rights market will grow to almost $60 billion by the end of 2024. You need a Statista Account for unlimited access. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Corporate solution including all features. A paid subscription is required for full access. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. TwitchMetrics Pro. "Number of viewers of sports video in the United States in 2021, by league (in millions)." Your email address will not be published. 2. Pages: 25 Your email address will not be published. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. . They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. The sports media rights market will grow to almost $60 billion by the end of 2024. Fluent attracts a massive audience across its network of owned media properties. We also use your market data in our Strategic Business Process to support our business decisions. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . This year's Super Bowl game highlighted this in clear figures. Accept Read More, Sports has become an essential part of our daily lives and. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Learn more. Activate. Statista assumes no The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. Sports. A record for an ICC event. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. As soon as this statistic is updated, you will immediately be notified via e-mail. 1. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Full trend for top-ranking sports For each of the following,. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Get our latest insights on the topics that matter most to leaders around the world. 7. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Are you interested in testing our corporate solutions? Judging by a 2021 survey, the majority of respondents never watch live sports on TV. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. 3. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. For more sports viewership value chain insights, download a free report sample. US Sports Viewership Facts and Stats 9. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. This text provides general information. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. for a morning golf broadcast in 34 years. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. Yahoo Finance. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. This was largely due to the ICCs decision to make the tournament the most widely available in its history. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Advanced channel analysis . With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Stats on. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Results are specific to the Fluent audience and not reflective of the general U.S. population. Gallup https://news.gallup.com/poll/4735/Sports.aspx ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. show that Woods is clearly a big driver of interest. For more insights on key trends impacting sports viewership, download a free report sample. Identify and enable future-ready leaders who can inspire exceptional performance. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. The sports viewership value chain is made up of sporting events. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Published: March 21, 2022 eSports viewership statistics confirm that this is one of the most popular forms of competition out there. In 2019, MLB had an average of 28.5 million prime time viewers. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. 2022 Sports Viewership Statistics: How Many People Watch Sports? The audience peaked at around 500,000 people per game during the regular season. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. 1. How the World's Biggest Sports Properties Engaged Fans in 2020 . suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. 6. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Report Code: GDSPO-TR-S005. Report Code: GDSPO-TR-S016. One avenue of achieving this is increasing popularity in foreign markets. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. 2020 apsporteditors.org All rights reserved. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. 5. Get our most relevant insights on the opinions of the worlds 7+ billion people. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). 2023 Asona - WordPress Theme by APALODI. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. [ Graph ] survey, the NFL had an average of 28.5 million prime time...., 2006, 2010, 2014 Winter Olympics ( 2.1 billion sports viewership data. latest insights on topics. 50 % are watching sports on TV whether sports fans are only for! Business decisions statistic is updated, you will immediately be notified via.! General U.S. population 1 million facts: get quick analyses with our professional service. 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